BRANDS FOR BUSINESS

Friday, January 14, 2011

Posted by hari at 9:42 AM

PepsiCo adapts in China

PepsiCo, the food and beverage giant, is leveraging digital media and new product development as a means of driving growth in China, where ...
Coffee battle brews in China

Starbucks and Nestlé are both attempting to enhance their respective positions in the Chinese coffee category, a sector witnessing a surge ...
US media habits evolve

Television remains the favourite medium of US consumers, but the viewing experience is increasingly being integrated with various forms of ...
Unilever pursues simplicity

Unilever, the FMCG giant, wants its brands to play a relevant and simplifying role in the lives of consumers. At the 4A's Transformat...
(no title)

Hi friends I'm new to write blogs but i felt its good to share something in blog with you all....
Kraft, J&J top US charts

Kraft, Kellogg's and Johnson & Johnson are the companies boasting the best reputations among US consumers, a study has revealed. ...
L'Oréal goes digital in UK

L'Oréal, the cosmetics giant, is enhancing its digital capabilities in an effort to engage UK shoppers in new ways. The company has n...